Fix a technical SEO fix
for Marketplace.
Built for marketplace businesses and two-sided platform companies.
We fix the technical SEO issues that block rankings, crawlability, and site performance.
Why Marketplace companies
struggle with this.
Generic platforms that don't support the trust and safety features two-sided markets need
Payment flows that can't handle platform fees, seller payouts, and escrow logic
No admin tooling for managing listings, users, disputes, and platform health
Cold start dynamics that require careful onboarding on both sides of the market
BUILD IT FAST
We solve these problems for Marketplace
Greta specializes in technical seo that fit marketplace workflows. No generic tools, no compromises.
TALK TO A FOUNDER
Not sure where to start?
Book a 20-minute call. We'll map out your scope, tech stack, and go-to-market plan — for free.
How we fix it
for Marketplace.
Marketplace-specific dynamics — supply and demand balance, trust mechanisms, fee logic, and dispute workflows — require custom software. Generic ecommerce or CRUD apps can't handle the two-sided complexity.
Marketplace products have a unique set of challenges: attracting both sides, handling trust between strangers, and building monetization that works for buyers, sellers, and the platform.
A clear audit that shows exactly what's wrong and why it matters
Prioritized fixes focused on the issues with the most SEO impact
Long-term monitoring so issues don't come back unnoticed
Industry context built in — not bolted on
What you get.
Full technical SEO audit covering 50+ checks
Core Web Vitals improvements and performance fixes
Crawlability and indexation issue resolution
Site architecture and internal linking optimization
Monitoring setup for ongoing site health
What Marketplace companies
build with us.
Service marketplaces
Connect buyers with service providers — freelancers, experts, or local service businesses.
Product marketplaces
Build a multi-vendor platform where sellers list and buyers discover and purchase.
Booking and availability marketplaces
Create platforms where sellers offer time slots or capacity that buyers can book and pay for.
BUILD IT FAST
Ready to build for Marketplace?
Get a technical seo scoped, priced, and launched in 2–4 weeks. Let's start with a free conversation.
TALK TO A FOUNDER
Not sure where to start?
Book a 20-minute call. We'll map out your scope, tech stack, and go-to-market plan — for free.
How we work.
Audit the site
Run a full technical review covering performance, crawlability, indexation, and structure.
Prioritize by impact
Rank issues by how much they're costing you in rankings and organic traffic.
Implement fixes
Resolve critical and high-impact issues across the technical foundation.
Monitor and validate
Confirm fixes are working and set up monitoring to catch new issues.
Audit the site
Run a full technical review covering performance, crawlability, indexation, and structure.
Prioritize by impact
Rank issues by how much they're costing you in rankings and organic traffic.
Implement fixes
Resolve critical and high-impact issues across the technical foundation.
Monitor and validate
Confirm fixes are working and set up monitoring to catch new issues.
Ready to fix a technical SEO fix for Marketplace?
Typical timeline: 2–4 weeks
What is Technical SEO for Marketplace?
Technical SEO for Marketplace means building a technical SEO fix specifically designed around the workflows, compliance expectations, and user needs of marketplace businesses and two-sided platform companies. Unlike generic software or off-the-shelf tools, a custom-built solution gives your team full control over features, data, and the product roadmap — without paying for capabilities you don't need or working around limitations that slow you down.
Marketplace products have a unique set of challenges: attracting both sides, handling trust between strangers, and building monetization that works for buyers, sellers, and the platform.
Why Marketplace companies need custom technical seo
Marketplace-specific dynamics — supply and demand balance, trust mechanisms, fee logic, and dispute workflows — require custom software. Generic ecommerce or CRUD apps can't handle the two-sided complexity.
Most marketplace teams start with generic tools because they're fast to deploy. But as the business grows, those tools create friction — missing the specific logic, integrations, and workflows that marketplace operations actually need. A custom-built product eliminates that friction permanently.
How long does it take to build?
Marketplace MVPs can ship in 5–8 weeks. Full platforms with complex fee logic, ratings, and dispute management take 10–16 weeks. The timeline depends on scope, the number of user types, and the depth of integrations with existing marketplace systems. A well-scoped project with clear requirements moves significantly faster than one that evolves through the build. We scope tightly before starting so timelines stay predictable.
What does it cost?
Marketplace builds typically range from $10k–$50k depending on payment complexity (Stripe Connect), listing features, and admin tooling requirements. The biggest cost drivers are integration complexity, the number of distinct user roles, and whether the product needs to handle regulated data or compliance workflows. We provide a clear scope and fixed-price quote before any work begins.
Custom build vs. off-the-shelf tools
Off-the-shelf tools work well for standard use cases. But marketplace companies often have requirements that generic SaaS tools weren't built for: generic platforms that don't support the trust and safety features two-sided markets need, payment flows that can't handle platform fees, seller payouts, and escrow logic, or workflows that don't fit the assumptions baked into general-purpose platforms.
A custom-built product gives you:
- Full ownership — no per-seat fees or platform lock-in
- Workflows built exactly for how marketplace teams operate
- Integrations with the tools and data sources you already use
- A foundation you can extend as your product and team grow
The right time to build custom is when generic tools are creating real friction, costing more in workarounds than a custom build would cost, or blocking product-critical workflows that your marketplace business depends on.
BUILD IT FAST
From idea to production in 2–4 weeks
Greta's process is proven. We've shipped 50+ Marketplace products. See how we can accelerate your timeline.
TALK TO A FOUNDER
Not sure where to start?
Book a 20-minute call. We'll map out your scope, tech stack, and go-to-market plan — for free.
Marketplace MVP questions answered
How do you handle payments and payouts in a two-sided marketplace?+
Stripe Connect is the standard: buyers pay you, you pay sellers automatically. Stripe holds funds in escrow (protects both sides), takes 2.2% + $0.30 per transaction, and settles in 1–2 days. You set your commission rate (10–30% typical). Stripe handles PCI compliance and reconciliation. PayPal is the alternative but Stripe is better for marketplaces.
What's the hardest part of building a marketplace MVP?+
Cold-start dynamics (both sides need users) is marketing, not technical. Technically hard: (1) Stripe Connect setup and payouts, (2) Ratings + fraud prevention (people game reviews), (3) Dispute resolution (trust breaks without fair mediation), (4) Moderation (bad actors kill marketplaces). We build these as core features from day one, not bolted on.
Can you build ratings, reviews, and dispute resolution?+
Yes. Ratings: prevent fakes via verification (completed transaction required), weighting (recent > old), and moderation (flag suspicious). Disputes: both parties submit evidence, timeline for resolution, escalation to admin. Payout hold: money held 14 days after delivery to allow disputes. Admin tools: dashboard for moderating content and disputes.
How do you prevent scams and fraud in marketplaces?+
Verification: require government ID for sellers, phone verification for buyers. Escrow: Stripe holds funds until delivery confirmed. Reviews: require completed transaction. Moderation: flag suspicious patterns (new seller, high volume). Chargeback protection: insurance or strict refund policies. Zero fraud is impossible, but these reduce it by 90%+.
What's the cost and timeline for a marketplace MVP?+
Basic marketplace (listings, search, Stripe payments, ratings): $20K–$35K, 5–8 weeks. Full marketplace (buyer + seller dashboards, dispute resolution, admin tools): $35K–$50K, 8–12 weeks. Stripe fees: 2.2% + $0.30 per transaction (you pass to buyers or absorb). Infrastructure: $500–$2K/month.
How do you handle inventory sync for product marketplaces?+
Product marketplaces (like Etsy or Amazon) need multi-vendor inventory. Sellers upload inventory (CSV import or API), inventory decrements on purchase. We prevent overselling: reserve inventory during checkout, release if transaction fails. Real-time sync across multiple sellers = database transactions + careful locking.
Can you build a service marketplace (like Upwork or TaskRabbit)?+
Yes. Service marketplaces differ from product: no inventory, pay-per-service, skills + ratings matter more. We build service-specific features: service categories, hourly/project rates, messaging (seller-buyer negotiation), time tracking, and dispute resolution focused on service quality.
Do I need to handle taxes, 1099s, or insurance in my marketplace?+
It depends on jurisdiction and service type. Gig-heavy marketplaces (TaskRabbit-style) need tax/1099 reporting. Most startups do basic tax reporting (you pay taxes on revenue, sellers on their earnings). Insurance varies: liability (service marketplaces), payment fraud insurance (all). Let your accountant advise; we handle the tech.
Ready to fix
for Marketplace?
We fix the technical SEO issues that block rankings, crawlability, and site performance. Scoped for marketplace businesses and two-sided platform companies.