Custom Dashboard Development Agency
Greta builds custom dashboards that connect to any data source — Stripe, HubSpot, Postgres, Shopify, and more. See your business metrics in real time, in one place, built exactly the way you need it. 20x faster and 100x cheaper than a traditional agency.
Why a custom dashboard?
Off-the-shelf tools like Looker, Tableau, and Metabase are powerful. They are also generic. They show you everything — which means you spend more time filtering and configuring than actually reading your data.
The bigger problem is data silos. Your revenue is in Stripe. Your customers are in HubSpot. Your operations data is in Airtable. Your product usage is in Mixpanel. No single tool connects all of them without painful configuration and ongoing maintenance.
A custom dashboard solves both problems. It shows exactly what your business needs to see — revenue, customers, operations, product health — pulled from all your sources, in one place, in real time. No unused features. No licence fees for things you do not use. No SQL required.
Why decisions need real-time data
Most businesses run on last week's data. A report gets exported on Friday. It sits in a spreadsheet. By Monday, it is three days old. Decisions get made on stale numbers.
The fastest-growing companies run on live data. When revenue drops, they see it within an hour. When a product feature causes churn, they spot it the same day. When an operational bottleneck appears, they fix it before it becomes a crisis.
A well-built custom dashboard is the tool that makes this possible. It is not just a nice-to-have. It is how good businesses stay ahead of problems instead of reacting to them.
Types of dashboards we build
Financial dashboards
Revenue, costs, gross margin, runway, MRR, ARR, and churn — all in one place, updated in real time from Stripe, QuickBooks, or your accounting system.
Who uses it
Founders, CFOs, finance teams
Operations dashboards
Orders, inventory, fulfilment status, supplier performance, and SLA tracking — connected to your operations stack for an instant view of how the business is running.
Who uses it
Operations teams, supply chain managers, COOs
Marketing analytics dashboards
Traffic, conversions, CAC, ROAS, email performance, and attribution — pulling from Google Analytics, HubSpot, Meta Ads, and your CRM into one clear view.
Who uses it
Marketing teams, growth teams, CMOs
Customer success dashboards
Churn risk, NPS, product usage, support ticket volume, and health scores — so your CS team can see which accounts need attention before they cancel.
Who uses it
Customer success teams, account managers, SaaS founders
Executive and board dashboards
The top 10 numbers your leadership team cares about — revenue, growth, burn, team metrics, and key milestones — updated automatically for every board meeting.
Who uses it
CEOs, founders, board members
IoT and monitoring dashboards
Real-time data from sensors, devices, APIs, or event streams — displayed as live charts, alerts, and status indicators for operations teams.
Who uses it
Hardware companies, logistics platforms, industrial operators
Data sources we connect
If it has an API or a database, we can connect it. These are the sources we work with most often.
Not on this list? If it has an API, we can almost certainly connect it. Ask us on a call.
How we build your dashboard
- 01
Discovery call
We spend one hour understanding which decisions the dashboard needs to support, which data sources you have, and who will use it. No jargon. Just honest conversation.
- 02
Data audit and connections
We review your data sources, map what is available, and identify any gaps. We then connect to each source — securely — and verify the data quality before building anything.
- 03
Design and layout
We design the dashboard layout in a mockup first. You review it, give feedback, and approve before build starts. We focus on clarity — the right chart for each metric, nothing unnecessary.
- 04
Build
We build the dashboard. You get weekly updates and a staging environment to review as we go. Most dashboards are ready for review within 2 weeks of build start.
- 05
QA and performance
We test every data connection, verify the numbers against your source systems, and optimise for speed. A dashboard that takes 30 seconds to load does not get used.
- 06
Launch and handover
Your dashboard goes live. You get access for your team, documentation, and a walkthrough. Ongoing maintenance and new data connections available as a service.
Dashboard development: cost comparison
Here is how Greta compares to your other options for custom dashboard development.
| Option | Typical Cost | Timeline | Custom to your data | Best for |
|---|---|---|---|---|
| Traditional Agency | $30,000–$100,000 | 3–6 months | Yes | Enterprise with large budgets |
| Off-the-shelf (Looker, Tableau) | $2,000–$10,000/yr licence | Weeks to months to configure | Partially | Standard metrics, generic views |
| Freelancer | $5,000–$30,000 | 4–12 weeks | Yes | Simple, single-source dashboards |
| Greta | Fraction of agency cost | 2–6 weeks | Fully custom | Businesses that need real-time insight |
What people ask us about dashboard development
What is a custom dashboard?+
A custom dashboard is a web page that pulls data from your business systems — Stripe, Google Analytics, your database, your CRM — and shows it in one place, in real time. Unlike off-the-shelf tools, a custom dashboard shows exactly what you need, the way you need it.
How long does it take to build a custom dashboard?+
With Greta, most custom dashboards are delivered in 2–4 weeks. A complex dashboard connecting multiple data sources typically takes 4–6 weeks. Traditional agencies typically take 3–6 months for the same scope.
What data sources can you connect?+
Greta connects dashboards to any data source with an API or database connection — including Stripe, HubSpot, Salesforce, Google Analytics, Mixpanel, Airtable, Notion, Shopify, PostgreSQL, MySQL, and more. If it has an API or a database, we can connect it.
Do I need to know how to code to use my dashboard?+
No. Greta builds dashboards for non-technical users. You log in, see your metrics, filter by date range, and export a report. No SQL queries. No spreadsheet gymnastics. Just your data, presented clearly.
What if I need changes after launch?+
Greta offers ongoing maintenance as a service. If you want to add a new chart, connect a new data source, or change how something is displayed, we can handle that. No need to hire a developer or learn to code.
What is the difference between a custom dashboard and Looker or Tableau?+
Looker and Tableau are general-purpose tools that show everything — which means you spend more time configuring than reading your data. A custom dashboard shows only what matters to your business, with no noise. It is also faster, lighter, and cheaper to run than a Looker licence.
Related services
Dashboards are one part of what we build. Explore related services below.
MVP Agency
Build a full product — not just a dashboard.
SaaS MVP
Full SaaS products with subscription billing.
Fintech
Financial products and data tools built to compliance standards.
Edtech
Education products with FERPA, COPPA & GDPR compliance.
Healthtech
HIPAA & GDPR-aware health and patient products.
Insurtech
FCA & GDPR-compliant insurance digital products.
Build your dashboard withGreta.
Stop switching between five tools to understand your business. Let's build one dashboard — connected to your actual data, updated in real time.
Free 30-minute discovery call. No commitment. Real pricing within 48 hours.