Product Launch
for E-commerce
— Checklist
A step-by-step Product Launch checklist for E-commerce startups. Every action item is prioritized by impact, with clear owners and success criteria.
E-commerce startups applying Product Launch face margin pressure, saturated paid channels, and an increasingly high bar for customer experience.
Product Launch checklist for E-commerce startups
Pre-Launch (6–8 Weeks Before)
- Set up a waitlist landing page with a clear value proposition and one CTA
- Start a 'building in public' content series (weekly progress updates)
- Recruit 20–50 beta users for early access in exchange for feedback
- Collect testimonials from beta users using their exact language
Soft Launch (1–2 Weeks Before)
- Open access to your full beta cohort (50–100 users)
- Validate your onboarding flow watches real users complete it
- Refine your homepage copy using your beta users' own words
- Pre-write your Product Hunt hunter/maker posts and schedule notifier outreach
Launch Day
- Go live at 12:01 AM PT on Product Hunt (start of their voting day)
- Email your full waitlist and personal network in the first 2 hours
- Post updates on X every 2–3 hours throughout the day
- Respond to every Product Hunt comment within 15 minutes
- Track your rank position every hour and adjust outreach if needed
Want this done for you?
Greta runs this checklist for E-commerce startups — in 4–8 weeks.
Key metrics to track as you run this checklist
Waitlist signups before launch
Product Hunt final rank and upvote count
Launch day signups / MRR
Week-1 activation rate of launch cohort
Press/media mentions from launch
Frequently Asked Questions
Growth Insights articles on Product Launch
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More Product Launch resources for E-commerce
Product Launch Checklist for other industries
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