Learn What the Best Products
Got Wrong — And How to Fix It
Opinionated, specific critiques of how great products could be better — the UX improvements, architectural refactors, and product decisions we'd make differently.
Read CritiquesWhy most teams get what we'd do differently wrong
Learning only from success stories without understanding why good products still have flaws
No framework for structured product critique that produces actionable improvements
Cargo-culting decisions from successful products without understanding their limitations
No way to develop product taste without seeing both what works and what doesn't
Real analysis, not surface-level takes
We give honest, specific critiques — not generic praise or vague suggestions
We explain exactly what we'd change and why — with the product thinking behind each decision
We use real products to develop the product taste that separates good from great
We show how the same problem was solved better elsewhere
The value of a great what we'd do differently
Sharper Product Taste
Learning to see flaws in great products develops the taste that makes your own decisions better.
Constructive Critique Framework
A structured way to evaluate any product — your own or a competitor's.
Avoid Repeated Mistakes
Learn from documented errors before you build the same anti-patterns.
Better Design Vocabulary
Specific critiques build the vocabulary for describing design decisions precisely.
How we do what we'd do differently
Define what the product is trying to do
Every critique starts with understanding the intended goal — before judging the execution.
Identify where it falls short
Find the specific moments where the product makes the user work harder than it should.
Propose the alternative
Describe the specific change — not just 'make it simpler' but exactly what simpler looks like.
Evaluate the trade-off
Acknowledge why the current design might have been chosen — and why the alternative is better.
What We'd Do Differently for your industry
See how what we'd do differently applies in your specific industry context.
SaaS
B2B software with subscription revenue
Fintech
financial technology with compliance requirements
EdTech
education technology with learner engagement challenges
E-commerce
online retail competing on LTV and repeat purchase
Healthcare
digital health with trust and compliance requirements
Marketplace
two-sided platforms solving liquidity and quality
Developer Tools
products adopted through technical credibility
Media & Content
content platforms competing for attention
B2B Software
complex buying cycles and multi-stakeholder adoption
Agencies
service businesses productizing and scaling delivery
Real Estate
high-consideration purchase journeys and long cycles
Logistics
supply chain technology with reliability requirements
Start with these what we'd do differentlys
Don't just study products.
Build better ones.
Apply these breakdown patterns directly. Shipped in days, not months.