Learn What the Best Products
Got Wrong — And How to Fix It
Opinionated, specific critiques of how great products could be better — the UX improvements, architectural refactors, and product decisions we'd make differently.
Read CritiquesWhy most teams miss what what we'd do differently reveals
Learning only from success stories without understanding why good products still have flaws
No framework for structured product critique that produces actionable improvements
Cargo-culting decisions from successful products without understanding their limitations
No way to develop product taste without seeing both what works and what doesn't
What We'd Do Differently done with precision and product thinking
We give honest, specific critiques — not generic praise or vague suggestions
We explain exactly what we'd change and why — with the product thinking behind each decision
We use real products to develop the product taste that separates good from great
We show how the same problem was solved better elsewhere
What rigorous what we'd do differently produces
Sharper Product Taste
Learning to see flaws in great products develops the taste that makes your own decisions better.
Constructive Critique Framework
A structured way to evaluate any product — your own or a competitor's.
Avoid Repeated Mistakes
Learn from documented errors before you build the same anti-patterns.
Better Design Vocabulary
Specific critiques build the vocabulary for describing design decisions precisely.
The what we'd do differently process
Define what the product is trying to do
Every critique starts with understanding the intended goal — before judging the execution.
Identify where it falls short
Find the specific moments where the product makes the user work harder than it should.
Propose the alternative
Describe the specific change — not just 'make it simpler' but exactly what simpler looks like.
Evaluate the trade-off
Acknowledge why the current design might have been chosen — and why the alternative is better.
What We'd Do Differently filtered for your category
Product teardowns and breakdowns read differently across industries. Find the examples matched to your context.
SaaS
scalable MRR with strong NRR and low CAC
Fintech
trusted activation with high user lifetime value
EdTech
high course completion rates and strong learner retention
E-commerce
high repeat purchase rate and strong customer LTV
Healthcare
sustained engagement and measurable health outcomes
B2B Software
shorter time-to-revenue with higher ACV
Marketplace
liquid two-sided marketplace with strong retention on both sides
Developer Tools
high developer adoption with deep workflow integration
Media & Content
loyal, direct audience with strong engagement rates
Agencies
productized service with recurring revenue and reduced delivery costs
Real Estate
efficient lead nurturing with higher conversion from interest to transaction
Logistics
strong retention through deep integration and measurable reliability
HR Tech
high adoption across all stakeholder layers with strong renewal rates
PropTech
trusted platform with cross-market expansion capability
LegalTech
high-trust adoption with measurable efficiency gains for legal teams
What We'd Do Differently reading list
Study the patterns.
Build your version faster.
Greta builds the products and systems informed by what the best companies got right — shipped in days, not months.